Recently, ATREVIA carried out the presentation of the study “Values and communication in a family business” held in Sao Paulo. It was an event in which the IESE Business School collaborated. Members of family businesses in Brazil, Latin America and European companies with headquarters in Brazil attended the event. Daniela Agra, director at the office of ATREVIA in Brazil, was in charge of presenting the fundamental key aspects of the study and she shared different examples with the purpose of...

Generation Z is the first generation to be formed by digital natives. They are young people who are early entrepreneurs and have practically been educated and they socialize with the Internet in their pockets. In order to take advantage of all the talent and labor potential of this generation, companies should adapt their structures and their activities. In fact, the initial emergence of the young Z’s in the labor market is already changing some of the selection and hiring patterns...

La República is one of the most important economic and financial newspapers in Colombia. Núria Vilanova published an article in this newspaper called “Digital natives revolutionize communication”, in which it shared some reflections on the new digital native generation and how brands and organizations should know their habits, motivations and environment so that they can reach them. “The world is witnessing a silent revolution that is changing the communication parameters, relationships between different generations and brand communications. It is an...

The ATREVIA Movement returns! Due to the great success from the last two announcements last April, a new deadline for submitting applications opens for the next notice for the ATREVIA Movement: On the 27th of June in Madrid and for the first time in Barcelona on the 30th of June, you can show us that you are the young communicator that we have been looking for. We would like young people with the following attributes to be part of the...

Sergio Montes, Digital Director for Latin America at ATREVIA participated as a speaker in the Marketing Summit 2016. It is an event on the most important new trends in Marketing. It was organized by the prestigious Panamerican Business School. In this year’s edition, which was celebrated in Ciudad de Guatemala, Sergio Montes brought his vision on the moment that the Digital Communication environment lives through in Latin America. In the conference under the title ROI Digital Marketing & Social Media,...

ATREVIA once again attends the unavoidable event for professionals in the Marketing and Communications sector: The National Marketing Awards 2016. In its 8th edition, the Spanish Marketing Association chose the Teatros del Canal Madrid to the celebrate the most important awards ceremony in the sector. Isabel Lara, vice-president for ATREVIA, was responsible for presenting the awards in the category LATAM Internationalization. It is a new award which kicks off in the National Marketing Awards this year and it was promoted by...

ATREVIA won 2 awards at the SABRE Awards EMEA 2016. They are the most important awards in the Communication and Public Relations world granted by The Holmes Report. ATREVIA won the SABRE Award EMEA in the category PR Agency Marketing, thanks to the campaign A brand is born with more than 25 years of experience: From Inforpress to ATREVIA. The jury acknowledged the campaign for the internal and external communication of the project and also taking into account aspects like projection,...

Companies and brands in the digital era should understand and practice Marketing in real time, speak with their stakeholders and explore the power of empathy to connect with their clients, public and collaborators. These are three of the seven big trends in the sector of Communication, according to what ATREVIA revealed in the Conference titled Communication trends for spherical brands, led by Gema Román. During the presentation of the event, Isabel Lara, vice-president of ATREVIA, highlighted the effervescence of the...

The day has finally arrived. ATREVIA won the SABRE Award EMEA in the category PR Agency Marketing, thanks to the campaign A brand is born with more than 25 years of experience: From Inforpress to ATREVIA. These awards are the most important in the world of Communication and Public Relations which are granted by The Holmes Report. They recognized the internal and external rebranding campaign carried out by ATREVIA in 2015. The jury took into account the projection, actions and results...

Asun Soriano, CEO of ATREVIA, participated in the seminar Undertaking, Communicating and Leading in Family Businesses which was organized by the Association for the Advancement of Management (APD) in collaboration with the Family Business Association in Andalucía (AAEF). The seminar which was celebrated in Seville revolved around the strategic importance of communication and values within family businesses. Around this idea, Asun Soriano especially emphasized “the objective of family businesses is to preserve time, which is essential for the diffusion of...

Gema Román, director for the Public Consumption Communication at ATREVIA Madrid, and Isabel Lara, vice president at ATREVIA, will organize an ATREVIA Conference where the latest trends in the communication sector will be unveiled, next Wednesday the 25th of May. The two directors at ATREVIA, who have abundant experience in the sector, will analyze key aspects of the new reality that configure digital immediacy era: on one hand, it opens immense opportunities for companies but on the other hand they...