Sergio Montes, Digital Director for Latin America at ATREVIA participated as a speaker in the Marketing Summit 2016. It is an event on the most important new trends in Marketing. It was organized by the prestigious Panamerican Business School. In this year’s edition, which was celebrated in Ciudad de Guatemala, Sergio Montes brought his vision on the moment that the Digital Communication environment lives through in Latin America. In the conference under the title ROI Digital Marketing & Social Media,...

ATREVIA once again attends the unavoidable event for professionals in the Marketing and Communications sector: The National Marketing Awards 2016. In its 8th edition, the Spanish Marketing Association chose the Teatros del Canal Madrid to the celebrate the most important awards ceremony in the sector. Isabel Lara, vice-president for ATREVIA, was responsible for presenting the awards in the category LATAM Internationalization. It is a new award which kicks off in the National Marketing Awards this year and it was promoted by...

ATREVIA won 2 awards at the SABRE Awards EMEA 2016. They are the most important awards in the Communication and Public Relations world granted by The Holmes Report. ATREVIA won the SABRE Award EMEA in the category PR Agency Marketing, thanks to the campaign A brand is born with more than 25 years of experience: From Inforpress to ATREVIA. The jury acknowledged the campaign for the internal and external communication of the project and also taking into account aspects like projection,...

Companies and brands in the digital era should understand and practice Marketing in real time, speak with their stakeholders and explore the power of empathy to connect with their clients, public and collaborators. These are three of the seven big trends in the sector of Communication, according to what ATREVIA revealed in the Conference titled Communication trends for spherical brands, led by Gema Román. During the presentation of the event, Isabel Lara, vice-president of ATREVIA, highlighted the effervescence of the...

The day has finally arrived. ATREVIA won the SABRE Award EMEA in the category PR Agency Marketing, thanks to the campaign A brand is born with more than 25 years of experience: From Inforpress to ATREVIA. These awards are the most important in the world of Communication and Public Relations which are granted by The Holmes Report. They recognized the internal and external rebranding campaign carried out by ATREVIA in 2015. The jury took into account the projection, actions and results...

Asun Soriano, CEO of ATREVIA, participated in the seminar Undertaking, Communicating and Leading in Family Businesses which was organized by the Association for the Advancement of Management (APD) in collaboration with the Family Business Association in Andalucía (AAEF). The seminar which was celebrated in Seville revolved around the strategic importance of communication and values within family businesses. Around this idea, Asun Soriano especially emphasized “the objective of family businesses is to preserve time, which is essential for the diffusion of...

Gema Román, director for the Public Consumption Communication at ATREVIA Madrid, and Isabel Lara, vice president at ATREVIA, will organize an ATREVIA Conference where the latest trends in the communication sector will be unveiled, next Wednesday the 25th of May. The two directors at ATREVIA, who have abundant experience in the sector, will analyze key aspects of the new reality that configure digital immediacy era: on one hand, it opens immense opportunities for companies but on the other hand they...

David Jiménez, director of El Mundo, attended another edition of ATREVIA gatherings, where he shared his point of view on the current world of Journalism and the challenges that the sector faces at the moment. Núria Vilanova, founder and president of ATREVIA, thanked the director of El Mundo for his participation in the meeting and emphasized his extensive and diverse professional career. David Jiménez dedicated more than 10 years as the correspondent of the newspaper in Asia, covering wars like...

Our colleagues from the department of Public Affairs, whose director is Yolanda Román developed the document Synthesis ATREVIA. European Semester 2016, in which the current state of the European Semester is explained. It is an exhausting evaluation process that involves the four main institutions of the European Union (the European Commission, Council of the European Union, European Parliament and the European Council) and the member States. The European Semester is the coordination cycle of economic and budgetary policies of the...

The Spanish Marketing Association in collaboration with ATREVIA and Casa de América presented the news from the LATAM Internationalization Award, a debuting category this year for the Spanish National Marketing Awards. Isabel Lara, vice-president of ATREVIA presented the three finalist candidates in this category: Acciona, Ibera and Smöoy, whose campaigns were selected for having a great local impact and differentiation in the market. In this sense, Isabel Lara stressed that “what enriched the Latam awards is having a jury from different countries like...

ATREVIA signed a contract with the consultant Sergio Jellinek & Asociados who has headquarters in Washington. This agreement enabled the expansion of the Communications for Results (C4R) program, an essential approach for Corporate Communication Plans that comes with a software application. This is all thanks to the companies and institutions, who design, implement and evaluate the success or failure of their communication strategies. C4R is an ideal tool for medium and big companies, public sector agencies and international organizations. The program is...