La República is one of the most important economic and financial newspapers in Colombia who published a report from Núria Vilanova called “The eyes of the world, in la Paz” which shared her reflections on the opening of the peace process in Colombia and the horizon of opportunities for the country which this will bring with it. “In Spain, we have offered these days for la Paz in Colombia. Precisely, the director of La República, Fernando Quijano, found a program...

ATREVIA celebrated a new edition of ATREVIA People Forum under the title “Generation Z: the new collaborators and their coexistence with other generations” which analyzed the key aspects to define and analyze Generation Z, the cohort of young people born between 1994 and 2009 that conforms to this new type of collaborator in the business environment. The ATREVIA People Forum held the participation of Isabel Lara, vice-president of ATREVIA and Iñaki Ortega, lecturer and director of Deusto Business School in...

ATREVIA participates in another year of the Top 100 Female Leaders gala in Spain which is in line with its commitment to promote female leadership. It is a ranking that is published annually by Mujeres & cía whose objective is to achieve greater female presence in various areas like culture, sport, politics, public administration, research, tertiary sector and the business world. In this sense, ATREVIA participated as a sponsor of the event in its firm commitment for diversity, equal opportunities...

Young people that are integrated into Generation Z (the first digital natives born between 1994 and 2009) have grown up in an environment of labor uncertainty: they have lived in their family circle and they are beginning to experience this as workers of companies. These young people worry that they will not find a job to suit their personality, not having opportunities of personal growth and not reaching their professional goals, according to the report Generation Z: The latest generational...

Currently, the leader requires very specific skills for the successful management of their business project. Properly combining strategy and negotiation, negotiating with flexibility and intelligence, managing change and diversity or dealing with uncertainty are some of the skills that a leader should possess nowadays. On this and other questions, Isabel Lara, vice-president of ATREVIA debated in the conference Strategy leaders. It was an executive meeting organized by the Association for the Advancement of Management in Oviedo. The event held the participation...

Awaken, encourage and particularly maintain enthusiasm to learn is an intense job that all of those who dedicate themselves to teaching strives to achieve every day. In the framework of the Drawing ED Conference, nationals and internationals in the education sector have staged this interesting conference for inspiration, learning and debate in Madrid, in which ATREVIA collaborated as a Media Partner. Drawing ED Conference is an event organized by the Créate Foundation. It is a non-profit organization whose objective is to...

Núria Vilanova, founder and president of ATREVIA, presented recently the main results of the study Values and communication in Family Businesses in Peru, specifically in PAD – Management School Lima. The study was elaborated by ATREVIA, together with the Chair for Family Businesses at the IESE. It held the participation of more than 3,000 family businesses from Latin America, Spain and Portugal and it is being presented in a road show in different Spanish and Latin American cities. During the conference, Núria...

Recently, one of the consultants from the department of Public Affairs at ATREVIA, Pedro Miguel Casado, was interviewed for the program La Sexta Noche to share his vision as an expert in political communication. His role is to analyze different debates that have marked the world’s political history, for example, “I have a dream” by Martin Luther King, “Yes we can” by Barack Obama and the phrase that marked John F. Kennedy’s argument throughout his career: “Ask not what your country...

The magazine Elle Spain dedicated an interesting interview to Núria Vilanova in one of the Stories of innovative women. In this video, Núria Vilanova spoke about her daily goals, challenges and motivations, letting us take a glimpse of the entrepreneurial profile of the founder and president of ATREVIA. In this sense, Núria Vilanova makes clear that “undertaking is an opportunity to create new dynamics, to involve the team and imagine that everything can be done, encouraging to fight for innovation....

Núria Vilanova, founder and president of ATREVIA, was recently interviewed by El Comercio, the most important general newspaper in Peru. The paper edition of the Peruvian newspaper published this entertaining interview in which Núria Vilanova spoke about the study Values and communication in family businesses. This was elaborated by ATREVIA and the chair of Family Businesses from the IESE Business School and was presented recently in Peru. Throughout this interview, Núria Vilanova mentioned the challenges that family businesses face today:...

For several years, there have been great talks of social change driven largely by the development of information technology. In this context, you may wonder: how and what consumers have changed and how does it affect these companies? Has the relationship changed between both parties? What are companies doing to adapt to this new reality? These and more questions were debated in the breakfast conference titled A new consumption model, a new communication model moderated by Yolanda Román, director of...