Núria Vilanova, founder and president of ATREVIA, presented recently the main results of the study Values and communication in Family Businesses in Peru, specifically in PAD – Management School Lima. The study was elaborated by ATREVIA, together with the Chair for Family Businesses at the IESE. It held the participation of more than 3,000 family businesses from Latin America, Spain and Portugal and it is being presented in a road show in different Spanish and Latin American cities. During the conference, Núria...

Recently, one of the consultants from the department of Public Affairs at ATREVIA, Pedro Miguel Casado, was interviewed for the program La Sexta Noche to share his vision as an expert in political communication. His role is to analyze different debates that have marked the world’s political history, for example, “I have a dream” by Martin Luther King, “Yes we can” by Barack Obama and the phrase that marked John F. Kennedy’s argument throughout his career: “Ask not what your country...

The magazine Elle Spain dedicated an interesting interview to Núria Vilanova in one of the Stories of innovative women. In this video, Núria Vilanova spoke about her daily goals, challenges and motivations, letting us take a glimpse of the entrepreneurial profile of the founder and president of ATREVIA. In this sense, Núria Vilanova makes clear that “undertaking is an opportunity to create new dynamics, to involve the team and imagine that everything can be done, encouraging to fight for innovation....

Núria Vilanova, founder and president of ATREVIA, was recently interviewed by El Comercio, the most important general newspaper in Peru. The paper edition of the Peruvian newspaper published this entertaining interview in which Núria Vilanova spoke about the study Values and communication in family businesses. This was elaborated by ATREVIA and the chair of Family Businesses from the IESE Business School and was presented recently in Peru. Throughout this interview, Núria Vilanova mentioned the challenges that family businesses face today:...

For several years, there have been great talks of social change driven largely by the development of information technology. In this context, you may wonder: how and what consumers have changed and how does it affect these companies? Has the relationship changed between both parties? What are companies doing to adapt to this new reality? These and more questions were debated in the breakfast conference titled A new consumption model, a new communication model moderated by Yolanda Román, director of...

The portal bez.es recently published an article from Yolanda Román titled “Everyone wants to be a social democrat”, which we share with you below: “The emergence of Podemos in the political panorama comes accompanied by the new divide in Spain, new against the old, masterfully synchronized in the concept of “caste” in reference to what was previously known in the Spanish economy: bipartisianship of the PSOE and PP. In the collapse of the traditional right-left wing, it was suitably diluted...

Emprendedores Magazine published an interesting interview in which Núria Vilanova, founder and president of ATREVIA, discussed with Clemente Cebrián, co-founder of El Ganso, some of the reasons that led them to undertake projects and the challenges that whatever entrepreneur should assume at the moment of bringing forth a project. In this sense, Núria Vilanova highlighted the “necessity that unites needs and opportunities in one moment” at the time when an entrepreneurial project is born, as well as “the importance of...

ATREVIA convenes a new edition of the ATREVIA Movement, an internship plan for young communicators to promote training and development through a mentoring program and progress measurements. ATREVIA Movement is the firm commitment of the agency to promote young talent, developing a complete program of internships which is a practical training and career development program within the most important communication consultancy in Spain. ATREVIA now hold the stamp from the Ministry of Employment as a member company to the Entrepreneurship...

The father of Atapuerca, the Prince of Asturias Awards and professor of Paleontology at the Complutense University of Madrid, Juan Luis Arsuaga, will be one of the main speakers in the next Drawing ED Conference. It is an innovative and ambitious event addressed to Primary, Secondary and Professional Training students. The conference, organized by Fundación Créate, will take place on the 17th and 18th of June in the headquarters of the Institución Libre de Enseñanza in Madrid. ATREVIA will collaborate...

Isabel Lara, vice-president at ATREVIA, attended the 3rd Auto Finance Forum, an event that supported the global vision on the financial automotive industry and its future. It analyzed regulatory aspects, great changes in the sector and identified the disruptors in this industry. Isabel Lara gave the speech Generation Z: beyond millennials, which introduced the essential points of the report Generation Z: The latest generational gap with the objective to define the key aspects to arrive and understand the new consumer. The...

Recently, Puerto Rico’s Commonwealth government, in collaboration with the office in ATREVIA Colombia, celebrated in the JW Marriott Hotel Bogotá the conference Doing Business in Puerto Rico, the business meeting that set the stage to publicize the new perspective of the island as a destination for Colombian business investment. The event held the presence of more than 100 companies interested in this topic, having also a great impact at media level. The opening of the conference was carried out by...