Gema Román, director for the Public Consumption Communication at ATREVIA Madrid, and Isabel Lara, vice president at ATREVIA, will organize an ATREVIA Conference where the latest trends in the communication sector will be unveiled, next Wednesday the 25th of May. The two directors at ATREVIA, who have abundant experience in the sector, will analyze key aspects of the new reality that configure digital immediacy era: on one hand, it opens immense opportunities for companies but on the other hand they...

David Jiménez, director of El Mundo, attended another edition of ATREVIA gatherings, where he shared his point of view on the current world of Journalism and the challenges that the sector faces at the moment. Núria Vilanova, founder and president of ATREVIA, thanked the director of El Mundo for his participation in the meeting and emphasized his extensive and diverse professional career. David Jiménez dedicated more than 10 years as the correspondent of the newspaper in Asia, covering wars like...

Our colleagues from the department of Public Affairs, whose director is Yolanda Román developed the document Synthesis ATREVIA. European Semester 2016, in which the current state of the European Semester is explained. It is an exhausting evaluation process that involves the four main institutions of the European Union (the European Commission, Council of the European Union, European Parliament and the European Council) and the member States. The European Semester is the coordination cycle of economic and budgetary policies of the...

The Spanish Marketing Association in collaboration with ATREVIA and Casa de América presented the news from the LATAM Internationalization Award, a debuting category this year for the Spanish National Marketing Awards. Isabel Lara, vice-president of ATREVIA presented the three finalist candidates in this category: Acciona, Ibera and Smöoy, whose campaigns were selected for having a great local impact and differentiation in the market. In this sense, Isabel Lara stressed that “what enriched the Latam awards is having a jury from different countries like...

ATREVIA signed a contract with the consultant Sergio Jellinek & Asociados who has headquarters in Washington. This agreement enabled the expansion of the Communications for Results (C4R) program, an essential approach for Corporate Communication Plans that comes with a software application. This is all thanks to the companies and institutions, who design, implement and evaluate the success or failure of their communication strategies. C4R is an ideal tool for medium and big companies, public sector agencies and international organizations. The program is...

Asun Soriano, CEO of ATREVIA, has been elected as one of the candidates that were accepted to the Top 100 Female Leaders in Spain, the prestigious ranking that recognizes and awards the most influential careers of women in our country. In this 5th edition, Asun Soriano was highlighted in the category Top Management. This initiative is carried out annually by Mujeres & Cía, who has the objective of boosting female leadership in several areas like culture, sport, politics, Public Administrations,...

The CEO of ATREVIA, Asun Soriano will deliver a conference in Seville on Monday the 23rd of May on Communication and values in family businesses, in which she will address the strategic importance of communicating responsibly and coherently. She will also provide the key aspects why family businesses and others need to convey values to the following generations to keep flame of family businesses alive and also its competitiveness. Asun Soriano’s presentation will take place within the Learning, Communicating and...

La República is one of the most important daily economic and financial newspapers in Colombia who published a report that Núria Vilanova titled “The economic weight of our common language”. It reflects on how the Spanish language has an unbeatable cultural value in the Latin American region. “The Spanish language is a heritage that Spanish and Latin American people share and that we are responsible for at both sides of the Atlantic. It is a cultural treasure with undoubted economic...

Young people from Generation Z (born between 1994 and 2009 are beginning to leave the classrooms and landing into the world of business), have the skills and knowledge that other generations do not possess. They are different from millennials because they do not worry about finding a permanent job but they instead worry about finding a job to suit their personality, having opportunities for professional growth and reaching their life goals. This new way of being and acting is already...

Sergio Montes, Digital Manager for ATREVIA in Latin America, will soon participate in different conferences where he will share his vision on how the Digital Communication environment lives in the Latin American continent. On the upcoming 16th of May, Sergio Montes will participate in the prestigious Marketing Summit 2016, organized by the Panamerican Business School and it will gather the top professionals in the Guatemalan sector. Some of these professionals include Ken Segall, Engel Fonseca and Rafael Igual, who will...

The recent football encounter between Bayern Munich and Atlético Madrid on the 3rd of May 2016 is a good example where we can analyze the importance of infographics and schematics in communication. If the objective of communication is to transmit knowledge, there are three ways of doing this: Having no communication means going without plans or technical tools. It means directly witnessing an event. For example, it could mean being a spectator of the Bayern Munich – Atlético Madrid match...

Today, Netmentora Madrid by Réseau Entreprendre was presented. Réseau Entreprendre is an association of business people and managers whose objective is to generate stable, good quality employment from their involvement, promotion and support of sustainable entrepreneurship projects. Netmentora Madrid has the support and more than 30 years of experience from Réseau Entreprendre, the largest international network of business associations with leaders dedicated to the support of entrepreneurs. Netmentora Madrid by Réseau Entreprendre was developed by the strong support of the initiative...