Brand Reputation and Values was the main topic in the most recent Forum from the daily newspaper La República organized in collaboration with ATREVIA. It was held recently in the El Nogal Club in Bogotá in which renowned companies from the country gathered to discuss some key aspects to help increase their reputation in today´s market. The panel of experts was composed of representatives from the Superintendencia de Industria y Comercio, LAN, Colsubsidio, Grant Thornton, Procolombia, Syngenta, Global Education, Manpower...
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Núria Vilanova, founder and president of ATREVIA, received the Profesional AD-mirada 2016 award, which was granted by the Beyond the Line Observatory and the University CEU-UCH Valencia. This award recognizes the important career of the businesswoman and entrepreneur Núria Vilanova as a professional in communication because she succeeded in managing to lead a project from its conception and bringing it to be the No. 1 global consultancy in Spain. Núria Vilanova shared the secrets of ATREVIA´s success with the Communication students...
ATREVIA obtained the bronze award in the Best Awards in the Best PR category thanks to the Nueces Experience campaign in May 2015. It was designed for the California Walnut Commision that developed in May 2015 had a notable impact in the different communication media. ATREVIA´s award-winning campaign aimed to educate on healthy cooking habits, nutrition and fitness. It intended to transmit the necessity for improving life quality through a balanced diet which would include ingredients like walnuts. Chef Diego...
We want to convey the great wave of solidarity that is now present in Ecuador. This arrived after the fatal earthquake that reached 7.8 points on the Richter scale last Saturday which has killed and left many injured victims as well as massive structural damage. The tragedy gathered the whole country and the large part of the international community, who have poured in by sending humanitarian aid with the intent of slowly bringing the country back to normality. There were...
We live in days where the labor environment is profoundly marked by different realities, profiles and environments. Technological advancements and the speed with how these changes are implemented in the corporate life of companies led the coexistence of four generations which have nothing to do with one another. This situation is a challenge for companies where talent and generational diversity management is the main objective to be achieved nowadays. The Association for Managerial Advancement (APD) organized an interesting event called,...
Recently, we attended a gathering with the Portuguese ambassador, Francisco Ribeiro de Menezes, in Spain. The event was held in the Eurostars Madrid Tower Hotel and representatives from Spanish and Portuguese companies attended who were interested in the opinion of the ambassador as well as the vice president of ATREVIA in Madrid, Isabel Lara, and the president of ATREVIA in Portugal, Ana Margarida Ximenes. Francisco Ribeiro spoke to the attendees about the economic situation in Portugal and the interests of...
The team at ATREVIA Ecuador has joined the flow of aid and solidarity with the Ecuadorian people who were severely hit by an earthquake with a magnitude of 7.8. Last Saturday devastated a large part of the country and has so far killed almost 300 people and more than 2,500 injured. Elena Fernández Cabrera, director at ATREVIA Ecuador ordered humanitarian action which involved collecting and sending an eight tone truck with food and medicine to the people affected in Calceta,...
Madrid will host the Iberian Private Equity Conference, sponsored by ATREVIA on the Thursday, the 21st of April. It is a professional encounter in which members and senior management in private capital (+60 LPs, +80 GPs, +50 CxOs) pinpoint the key aspects of the sector in a marathon day. It is a unique opportunity for networking and it is the stage where it is possible to make contact with the main stakeholders and people who are responsible for taking decisions. Susana Graupera,...
Recently, ATREVIA Peru signed an agreement with APD (Association for Managerial Advancement) to join their Governing Council. The director at the ATREVIA Peru office, Álex Bonet, will be a part of the decision making body and analyze the business organization´s strategies. In addition, ATREVIA will be in charge of APD´s communication and media relations in Peru. APD´s Governing Council in Peru is assimilated for the main companies and managers from different sectors in the country such as Intercorp Group, BCP,...
Enhance active listening and audiovisual sections to strengthen team spirit; support 3,200 employees in more than 32 countries; and manage institutional identity in a Police Force as hardworking as the one in Colombia. There are three examples of excellence in Domestic Communication and this Tuesday they staged the 3rd Forum for the presentation of the winner cases from the 7th Awards for the Best Practices in Domestic Communication, granted by the Domestic Communication and Corporate Identity Observatory. In the 7th...
The Spanish venture capital industry celebrated 30 years in 2016 and it does so in good health: 9% more investment operations carried out in 2015, up to a total of 632, according to the provisional figures that Ascri has just published. In these three decades as a sector they have invested close to €45,000 million in more than 6,500 companies, of all sizes and sectors. Currently still in portfolio are 2,133 companies, of those 92% are small and medium sized,...
ATREVIA is committed to having Spanish talent in the United States. The communication consultancy decided to join the initiative #DCSpaniards, whose objective is to create links between the Spanish community in Washington DC, efficiently projecting their image and strengthening common interests. Among the initiatives of #DCSpaniards are the organization of events and opinion forums, the diffusion of current information and the promotion of cultural activities. In recent years, the presence of highly qualified Spanish professionals in the business and economic...
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